The SocialCar market framework in practice
SocialCar has released a paper examining the market potential of the SocialCar end product. A market framework identifies a set of key drivers which will influence the demand for, and impact on the supply of, the SocialCar product. Three demand-side drivers are identified related to changing transport environments and operating conditions generating the need for such a solution. Four supply-side drivers are related to advances in technologies, communications and data collection/storage/exchange which enable the development of the SocialCar product. Within this market framework, the SocialCar researchers examine the conditions for SocialCar in all test sites. The paper is available for download below.