Summit Medical Supplies is in trouble. in the past two years Fred shcultz the owner 7 lost 26% of his business when to drug stores in a local hospital closed. He missed his big opportunity when his competitor got a contract at a new nursing home before we even knew it was beginning to build friend needs to a. improve his overall customer service b. better understanding his customers values c. do continuous research on demographic changes d. sell to the public instead of to their business

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Better understand his customers values

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